Established in 2007, JSLV is an upcoming lifestyle collective brand, supporting the skate, snow and graffiti culture. JSLV was created in Southern California by two hungry young minds that come from two different lifestyle backgrounds and diverse cultures. Our first goal was to have a stylish and unique hat, from there came the fresh logo design that had the clean signature feel. We then produced some hats, printed the logo on some tees and laced all the family up. Soon after we took the name and what we stood for, reppin hard into the streets!

From the love and response that has come from the family and the streets we are mad hyped! We are dedicating ourselves to creating and producing fresh quality apparel, while continuing to appreciate every moment of this opportunity that we are blessed with. So whether it’s the fresh gear and kicks you’re rocking or what your dreams are, just always remember that life is what you make of it. So always keep your hustle on and JUS LIV...